I posted this because I think people often forget that they aren't just talking to their fans/friends, as anyone who has a nasty tweet go viral finds out.
by K.J. Charles
"4) Forget who you’re talking to.I think of this as three circles of people.
Fans. Fans like extracts, early looks at covers and blurbs, writing updates and hearing about your work. Love and cherish fans, because they deserve it. Consider setting up a group/place where you can interact with them directly, share goodies and give them things they’ll value, in a way that doesn’t overwhelm your general social media presence.
The wider potential readership. People who might be interested in reading your books, but don’t care about cover reveals, new blurbs and so on. Or people who don’t read your books and probably never will but who like your social media and will share posts, retweet, etc. Swamping these people with marketing will not convert them into fans. If you blog/tweet/pin/exist in an interesting or amusing way, that may convert into sales, directly because you’re interesting, or via retweets and links and signal boosts that make other people aware of you. Or it may not, of course, but promising a cover reveal later this week!!!four times a day definitely won’t. ‘Too much promo’ is a really common reader complaint, and there’s just no need for it, when the internet offers all kinds of ways to talk to different groups of people with the stuff they want to hear.
People who will never read your books or share your content. Not everyone is a potential reader, tragic though that may seem, and promo-ing to these people is a waste of time. Focus on the people you want to talk to and don’t fret about meaningless numbers. I pick up rugby accounts whenever I tweet about my team; they slough off like sunburnt skin when I get back to queer romance; I’d be an idiot to focus on retaining rugby followers at the expense of, you know, readers."
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